interactivity (integration with social networks), and personalization of content.access to the native functions of the smartphone (camcorder, GPS-navigation, voice recognition function).In addition to speed, applications are superior to sites in the following aspects:

Users typically uninstall the application from their devices if it takes too much time to download them.

However, this does not mean that speed has no value for mobile applications. In turn, sites need a constant Internet connection to update any part of their content. Since mobile applications for online stores do not need to be connected to the Internet in order to provide users with basic functions such as product comparison or price checking, they effectively use the entire performance of the device. In this, mobile applications have a huge advantage over websites. That is why online stores must be fast enough to be able to build a strong core of regular customers. According to Kissmetrics research, 46% of smartphone users leave the page if it does not open within the first 10 seconds. The fast pace of life makes users very demanding on the speed of their gadgets’ screens load sites and online stores. Mobile Apps are Designed to Make Mobile Data Faster

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